A Change of Pace: The Macallan Debuts New Bottle Design and Shape

The latest introduction to Macallan's extensive single malt portfolio, The Timeless Collection, has brought with it an even more interesting design update across multiple Macallan collections in 2025. The Macallan Timeless Collection, informed by the Speyside Distillery's long-standing collaborative partnership with renowned artist and designer, David Carson, is the first new bottling shape since the mid 2010's, around the time the cult-status Fine Oak Collection was discontinued. This new silhouette will feature across Double Cask, Sherry Oak and the Colour Collection ranges from mid-2025 onwards.

What's changed?

The Timeless Collection reintroduces a more shapely stopper design, with accentuated contours around the bottleneck and stopper, exaggerating curvature that makes this new shape instantly recognizable and discernible when compared with its straighter, modernist predecessor. To me, this makes the bottle a touch more sophisticated and refined, reconnecting with the intention of the bottle as something we open and drink rather than collect and admire.

A sign of the times?

Several iconic brands have brought back 'classic' designs and logos in recent years, the Burberry redesign immediately springs to mind, and it seems Macallan is the latest international powerhouse to revert to a slightly more traditional shape in line with this ethos. Certainly this silhouette is closer to bottlings released during The Macallan's heyday, with the new shape purportedly a nod to the iconic roof atop The Macallan Distillery, with curves that mimic the natural landscape around its Speyside home.

We can't wait to get our hands on the latest iteration, and hope that this is a sign of things to come from Macallan, who have arguably lost there was since the turn of the decade. What do you think of the latest bottle shape? A fan or not, it's certainly got us talking here!