Introduced in 1939 by Samuel Bronfman of Seagram’s Ltd. in celebration of the royal tour of Canada by King George VI and his wife Queen Elizabeth, Crown Royal - originally Seagram’s Crown Royal – is award-winning Canadian whisky known for its smooth finish and flavor. This renowned whiskey is produced at the company’s sole distillery in Gimli Manitoba, even after the brand was purchased by international beverage manufacturer Diageo in 2000. Crown Royal was originally available only in Canada until 1964 when it was finally introduced to the global market. From there, Crown Royal has risen to become the top-selling Canadian whisky in the world. Offering a blend of Canadian-grown ingredients paired with a unique column distillation process (typically reserved for vodka), this superior Canadian whisky continues to build a legacy of flavor and fame true to its regal beginnings.