When it comes to bourbon, most options fit comfortably on the shelf, but then there’s—a few steps above top shelf. For those who haven’t been chasing a bottle for years, Pappy Van Winkle is a type of bourbon that can cost over $2,000 a bottle. While you might find some listings showing a starting price of around $130 to $270 for many Pappy Van Winkle Bourbons, you’d be hard-pressed to stroll into a liquor store and find a few bottles just sitting there.  

So why is Pappy Van Winkle so hard to find? It all comes down to supply and demand. Bourbon enthusiasts everywhere are eager to taste this elusive concoction, but only about 7,000 to 8,000 cases of Family Reserve are released each year—amounting to approximately 84,000 bottles. To put that into perspective, big bourbon brands like Jim Beam produce about 84 million bottles annually. Pappy Van Winkle has developed a magical vibe around it, partly due to the sheer unavailability. The fact that you can’t simply buy a bottle anywhere or find it on the bar menu only adds to its allure. Collectors and connoisseurs are willing to go the extra mile—spending time, effort, and money to hunt down this bourbon. 

So, where can you buy Pappy Van Winkle? The hunt for this elusive bourbon can be quite the adventure. With so few bottles released annually, finding a bottle of Pappy Van Winkle often feels like searching for a needle in a haystack. Among these, is arguably one of the rarest and most sought-after bourbon in the U.S., a bottle so treasured that it was even gifted to the Pope by a priest from Kentucky. Between the evaporating alcohol and the lengthy ageing process, which sees the bourbon resting in oak barrels for , it’s no wonder that only a small number of bottles are available each year. While many liquor stores may carry it during special releases in the fall, knowing where to buy Pappy Van Winkle can make all the difference. The limited supply makes it a challenge to locate- making it stand out as a holy grail for bourbon lovers. This scarcity adds to Pappy Van Winkle’s allure, drawing collectors and enthusiasts into a spirited quest. Here at Frootbat, our global network of liquor retailers and warehouses connects us to some of the most exclusive licensed retailers in the world,giving you a better chance to secure your favorite Van Winkle expressions without the hassle of tracking it down.  

The question of whether Pappy Van Winkle is worth it often arises among bourbon lovers, and the answer is inherently subjective. The level of aging is certainly one of the things that sets Pappy Van Winkle apart from other bourbons on the market. While many start on the lower end, aging their bottles three to five years, The Youngest bottle in the Old Rip Van Winkle collection is the, aged for a lengthy 10 years. This extended aging contributes to its exceptional quality and unique flavor profile, leading many whiskey aficionados to justify its high price tag. Though, opinions among seasoned tasters vary; while some appreciate the complexities of Pappy, others argue that the towering cost may not necessarily reflect the experience. Though there is certainly no denying the quality and craftsmanship of this incredible bourbon; the legendary Anthony Bourdain once remarked during an episode of The Layover that "if God made bourbon, this is what he'd make." 

Personal preference also plays a significant role Ultimately, whether Pappy Van Winkle is worth the investment will depend on the individual and their appreciation for the nuances of fine whiskey—after all, beauty is in the eye of the beholder. We believe that for or any whiskey lover, it’s essential to try, at least once, to experience this legendary Bourbon for yourself. 

Nowadays, Pappy Van Winkle is produced by the Buffalo Trace Distillery in Frankfort, Kentucky. This historic distillery has been in operation since 1773, making it one of the oldest in the U.S. Alongside Pappy, Buffalo Trace produces other sought-after bourbons, including Eagle Rare and Blanton’s. Though, The Van Winkle legacy actually began with the Stitzel-Weller distillery, co-founded by Julian “Pappy” Van Winkle in 1935. Here Van Winkle leaned on Kentucky wheat instead of rye in his mash bill, producing a smoother-tasting bourbon. Van Winkle became the first to make and sell a mass-market fine whiskey with wheat as its dominant secondary grain, arguably his biggest contribution to modern bourbon. 

After the distillery was sold in 1972, his son, Julian Van Winkle II, retained some ageing whiskey and had the first right of refusal on additional barrels. His grandson, Julian III, later leased an abandoned distillery in Lawrenceburg, Kentucky, where he started his own bottling operation, featuring the Old Rip Van Winkle brand created by his grandfather. He utilized his father's stocks of Stitzel-Weller whiskey, sourced new whiskey from other distilleries, and occasionally acquired exceptional whiskey from a derelict distillery called Boone.  

As supplies of aged whiskey dwindled, he signed a deal with Buffalo Trace to bottle the remaining stocks and distil new whiskey to his specifications, ensuring the Van Winkle tradition continued. Today, the Van Winkle family continues this legacy at Buffalo Trace, adhering to the strict guidelines established by Pappy himself to ensure the craftsmanship and quality of their bourbon remain unparalleled. 

Ready to embark on the hunt for this legendary spirit? Why not take the hassle out of the tireless search and make things easy... Frootbat is here to help! Our extensive network of licensed retailers gives you access to exclusive Pappy Van Winkle expressions, helping you navigate the elusive world of fine bourbon with ease.

Wondering what the for your home bar in 2024 is? When it comes to building the best home bar, there's nothing more important than high-quality . As diverse and versatile as whiskey is, there are a few ways to refine your search when it comes to selecting the best whiskeys for a home bar that will satisfy both cocktail connoisseurs and straight sippers in equal measure. Here, we break down the must-have styles and spirits for fitting out your collection, ideal for entertaining guests or enjoying in solitude.

Call me old-fashioned... but when it comes to an after-dinner tipple, a good Old Fashioned can't be beaten. What makes a good Old Fashioned? That’s easy… A damn good bourbon whiskey. Good doesn't always necessarily mean expensive or hard-to-find though, a simple, flavorful, classic bourbon profile is what I look for when making this famous cocktail, and value-for-money is king. is a staple in the whiskey world, known for its accessibility and versatility. Think caramel, vanilla, and a hint of spice, the perfect recipe for a balanced, full-bodied Old Fashioned. Unmistakable bourbon flavors, yet approachable enough to be an essential addition to your home bar. It’s not reinventing the wheel and there are no prizes for recommending BT (its reputation exceeds itself), but as far as pound-for-pound drinkability and value are concerned - it’s simply too good to look past.

Great home bars need great neat sippers. You can’t always drink cocktails, and I don’t want to be concocting something from a recipe book or beating egg whites in a shaker every time I fancy indulging myself. Enter, the sipping bourbon whiskey. In the last few years, the in-vogue option for many enthusiasts has become something full proof, and while I tend to lean towards the upper end of this scale when it comes to my own palate and preferences, the truth is, cask-strength isn’t for everyone. For something sophisticated, ideal for sipping, and a whiskey that's not going to completely blow your head off, I’d recommend an . So underrated, so well made and it drinks a touch above its weight when it comes to proof, all the while remaining exceptional value for an 18 year old bourbon produced by one of Kentucky’s powerhouses, Heaven Hill. For sipping at home and with friends, EC18 can’t be missed.

When it comes to making a Manhattan, there’s a longstanding argument (largely amongst purists and spirits aficionados) for the use of rye whiskey rather than bourbon. This dates back to the cocktail’s inception and the preference for rye whiskeys in New York around the late 1880’s. I personally don’t care for this argument, and prefer a high-rye bourbon in my Manhattan, so will recommend one accordingly - if this makes you angry, tough luck - it’s my article. No, it’s not Blanton’s, which despite being “high rye” isn’t my preferred option for a cocktail. Enter . Arguably an even better value bourbon that Buffalo Trace, has everything you need and more for a punchy and well-layered Manhattan. It’s higher proof than many whiskeys in its price bracket, but exceedingly better quality, and that’s really all you’re after when mixing cocktails. In today’s bourbon scene, I feel Wild Turkey remains one of the most undervalued and underrated distilleries in Kentucky, and the classic 101 proof sits high on my list of accessible, versatile bourbon whiskeys that are absolutely non-negotiable when fitting out a home bar.

Not the most common cocktail these days due to the changing nature of American whiskey and the community’s appetite for heavy-hitting high-proof, but this summer, I’ve enjoyed a Japanese Highball as a refreshing change of pace. This might not be for everyone, but a lighter, more floral whiskey is always a good option for times when an understated bouquet is called for. is an easy entry point into Japanese spiritmaking and this blended Japanese whiskey is accommodating and accessible. Not rare by any means, won’t break the bank (but won’t come cheap), and can be enjoyed neat as well as featured in a number of different cocktail styles, but best in a refreshing Highball, enjoyed on a warm day, poolside… maybe have two, treat yourself.  

As I've mentioned there's been a significant swing in the appetite of whiskey connoisseurs in recent years, with high-proof strength almost becoming the norm for bourbon whiskey in both style and substance. Nowadays, every bar needs something that will singe the eyebrows and make the eyes water, heightening the senses and alerting the drinker to a new level of consciousness - a cask-strength plane of awakening. This is where I would opt for something a little more up-market, as the younger cask-strength whiskeys on the market can occasionally lose body and depth in favor of pure heat and vitriol. Quality over quantity or in this case, finesse over sheer firepower. is a fan-favorite here at Frootbat HQ, and for good reason. There’s the unrelenting heat from its cask-strength entry-point, but with a classic bourbon profile that doesn’t get lost in translation. Deep caramel underpinned by cherry cobbler and an almost Coca-Cola sweetness. Thick and syrupy, everything a good, punchy, hard-hitting bourbon whiskey should do. A must for the modern man’s bar setup.

Those who have followed the blog for some time will recall , which featured some of the best rye whiskeys available on the market. While some of those might be a bit too pricey for the home bar, anyone who wants some insight into the cream of the crop should take a look at this piece for reference. Rye is a complex beast, and takes a degree of nuance and understanding in order to be at its ultimate best. This is why we often say a good rye is extremely good, but a bad rye can be the worst thing you’ve ever tasted. Down the drain bad. Luckily for you, I’ve tasted my share of good and bad rye whiskeys and can recommend a definite winner that will be a real crowd-pleaser in whatever way you choose to serve it. I don’t really love rye straight, though this rye is certainly sippable, but I feel as a spirit it’s best suited to a Sazerac or Boulevardier, which are both used as barometers for this recommendation. is where my mind immediately goes when I think of rye whiskey at the right price. Willett’s ryes are some of the best in the world, no question, and while their older single barrels are phenomenal, the 4 year old small batch rye is the perfect starting point for keen enthusiasts looking to build out their collection.

Every bar needs a showstopper, something to blow the socks off our guests and show them that we mean business - we’re serious collectors after all. There could be countless bourbons that I recommend here, a BTAC, perhaps a Van Winkle, on the rye side you’d be remiss to look past the Boss Hog series from WhistlePig in Vermont or again towards the older, higher end of Willett. Despite the myriad options afforded to us as whiskey connoisseurs and collectors, I feel a showstopper needs to be niche enough to pique the interest of even the most informed and astute aficionado. A price tag doesn’t cut it here, nor do the usual run-of-the-mill allocated suspects. If impressing is the name of the game, then something deep from the archives would be my choice, and while finding dusties can be difficult and comes with an element of risk, there are a few options that don’t carry this burden as heavily. An or Weller 107 would be an ideal entry for a showstopper bottling, and while Old Rip Squat bottlings would be more impressive, the Weller & Sons distilled Weller bottlings from pre-2015 are notoriously excellent and thankfully won’t bankrupt you. To impress, go left field.

And there you have it, a simple, straightforward list of the bare essentials for starting your collection. Obviously these bottle recommendations are interchangeable and can be manoeuvered depending on your budget and preferred tastes, but if you’re a beginner looking for a rough guide on the best whiskeys for your home bar in 2024, then these are the topline categories you should be looking at. Cocktail complements, sophisticated sippers and everything in between… what do you think? Is there anything we’ve missed? Let us know in the comments what you’d start your bar with in 2024.  

Bourbon, a distinctively American spirit, has captivated palates worldwide with its rich history and unique flavor profile. While is deeply rooted in American culture, its global appeal has surged in recent years. This article delves into the growing popularity of bourbon in international markets and explores the differences between US bourbon releases and those released to export markets.

The international appreciation for bourbon has surged in recent years. According to recent data, over $161 million worth of bourbon was exported from the United States in the first six months of 2021 alone. Japan stands out as the largest importer, accounting for over $34 million in bourbon imports during that period. Other significant markets include Australia, Canada, Spain, Germany, and the United Kingdom. This widespread international demand highlights bourbon's evolving status as a global spirit. This growing demand highlights bourbon’s evolution from a regional specialty to a global phenomenon.

While bourbon must meet strict criteria to earn its name, the batches intended for domestic consumption and those destined for export markets often exhibit notable differences. These variations can include bottle size, alcohol percentage, and limited edition status, among other factors.

One of the most noticeable differences between domestic and export bourbon releases is the bottle size. In the United States, spirits are typically sold in standard sizes, with 750mL being the most common. Internationally, however, the most prevalent bottle size is often 700mL (70cl). This difference is primarily due to regulations set by the Alcohol and Tobacco Tax and Trade Bureau (TTB) in the U.S., which dictate the allowed bottle sizes for domestic sales. As a result, American distilleries often produce smaller bottles specifically for export to these markets. For example, limited edition , released exclusively to the French market, is produced in the European standard 700ml bottle size. 

However, in 2020, the TTB updated its regulations on bottle sizes for wine and spirits. This amendment introduced four new permitted sizes for distilled spirits: 700mL, 720mL, 900mL, and 1.8L, allowing distilleries to release bourbon whiskeys to the US market in the same size as export markets. This enables producers to manufacture or source only one single bottle size. As a result, many brands have begun releasing products to the domestic market in the standardized 700ml size. For example, the , launched in 2022, was released to both domestic and export markets in 700ml and 1L bottle sizes, as opposed to the traditional 750ml bottle. 

Whilst this change does have the disadvantage of reducing the amount of whiskey in each bottle, there are some upsides from a consumer standpoint. In particular, the shift to 700ml bottles means that more bottles are able to be produced from the same limited run of barrels. For example, the 2021 release of , which only had a 687-bottle run, would have yielded 730 bottles had it been produced in 700ml bottles. As a result, consumers have a greater chance of obtaining a bottle, especially when it comes to limited edition bottles.

Batch numbers serve as a key differentiator between domestic and export bourbon releases. For instance, bourbon uses distinct batch numbering to distinguish between its U.S. and international products. A prime example is for domestic markets, contrasted with for export markets. This “E” denotes an export version, ensuring that consumers and collectors can easily identify the market for which the batch was intended. Similarly, Michter's batches have a unique designated that can be used to discern between US and export batches. The Michter's 20 Limited Release Small Batch 2022 designation for export releases (European, Japanese and Australian markets) is an "L" at the beginning of the batch number. Batch 22H2517 of Michter's 2022 20 Year is the US-release 750ml outrun of 592 bottles, while Batch L22H2515 is the export-release 700ml outrun of 530 bottles. The differentiation in batch numbers helps enthusiasts track and collect specific releases, catering to both local and global bourbon aficionados.

Another significant difference between domestic and export bourbon releases is the alcohol by volume (ABV) percentage. In the US, bourbons are often bottled at higher proof levels, reflecting a domestic preference for stronger, more robust spirits. Commonly, bourbons intended for American consumers might range from 90 proof (45% ABV) to over 100 proof (50% ABV) or higher, particularly in special editions and small-batch releases.

For export markets, however, distilleries often opt for slightly lower ABV levels for a number of reasons. Firstly, in many countries, consumers tend to favor smoother, less intense spirits, leading producers to bottle export batches at around 80 proof (40% ABV) or 86 proof (43% ABV). This adjustment helps ensure that the bourbon is well-received in markets where high-proof spirits might be less popular. 

Another key factor is the alcohol tax in foreign markets. Many countries have a higher alcohol tax rate than the United States, which has a significant impact on profitability. As a result, some distillers have opted to release lower proof expressions to export markets to cater to tax regulations. For example, in 2017, released, a limited edition 90 proof bourbon released exclusively to the Australian market. Despite being Wild Turkey’s biggest export market, Australia has one of the highest alcohol tax rates in the world. Due to Australia’s high tax rate, Wild Turkey likely opted to release this Australian exclusive release at a lower proof compared to their staple 101 proof. 

Simply put, yes. While it's rare for a bourbon whiskey to be exclusively made for export markets - it does happen. There have been countless examples of this phenomenon over the years, particularly in Asian markets where the market appetite is for different degrees of proof and caters for specific styles. So which bourbons are export only? The best example of export only releases can be seen in Blanton's Black Label Single Barrel, Blanton's Takara Red Single Barrel and Blanton's Special Reserve Single Barrel Bourbons. All of these releases are inaccessible in US retail markets, and can only be found when re-imported into the US.

Understanding the differences between domestic and export bourbon releases enhances the appreciation for this storied spirit and aids collectors and enthusiasts in making informed purchases. The variations in bottle size, bath number and alcohol percentage reflect the adaptability and global appeal of bourbon. As bourbon continues to capture the hearts of drinkers worldwide, recognizing these distinctions ensures that enthusiasts can enjoy the best of what this beloved American whiskey has to offer, whether at home or abroad.

While most whiskies are crafted to be savored, there exists an elite selection so prestigious that collectors would rather admire them than uncork their prized bottles. These exceptional whiskies are not just beverages but valuable assets, with the potential for substantial returns making them a coveted choice for investors looking to diversify their portfolios. Factors such as rarity, limited edition status, age, and historical significance contribute to their appreciation in value over time. In 2024, certain whiskies stand out as prime investment opportunities, each representing a blend of tradition, quality, and exclusivity. Join us as we explore the top 10 investment whiskies of this year, highlighting why these exceptional bottles are worth more than just a taste.

Investing in whisky offers a unique and lucrative opportunity for those looking to diversify their portfolios. Unlike stocks and other financial instruments, the value of whisky often remains stable or even appreciates regardless of macroeconomic fluctuations. This resilience makes it a solid hedge against economic volatility. Rare Whisky (RW) 101's Apex 1000 index, which aims to track the top collectible whiskies, has seen gains of over 415% since 2013. In comparison, the S&P 500 achieved roughly a 178% return over the same time period. Moreover, whisky has the potential for high returns, with rare and limited-edition bottles consistently appreciating in value over time. As a tangible asset, whisky provides the added benefit of physical ownership, combining the pleasure of collecting with financial gain. For investors seeking a blend of passion and profit, whisky represents an exceptional and rewarding investment choice.

Just six months after the highly coveted release of , has announced that it will be introducing another ultra-aged expression, this time as part of its iconic lineup. Named after William Larue Weller, a distiller throughout the late 1800s, Buffalo Trace releases various beloved Weller expressions including , , , , , , , and . 

Weller Millenium is the brand’s oldest expression to date. This luxurious blend of straight wheated bourbon and straight wheat whiskeys was first laid down at the turn of the millenium, with barrels from four different years—2000, 2003, 2005, and 2006—creating a complex profile with the youngest component being 18 years old.

Expected to be released in June 2024 with an MSRP of $7,500, this release is produced in extremely limited quantities making it a prized possession for collectors. The unique blend and historical significance of Weller Millennium not only honor Buffalo Trace's heritage but also offer substantial potential for value appreciation, marking it as a top investment whiskey of 2024.

Whisky investors and bourbon aficionados are well acquainted with the brand. Produced by Buffalo Trace Distillery, Blanton’s is the quintessential single-barrel bourbon and is beloved worldwide. Among Blanton’s impressive lineup, the range stands out as some of the brand’s most exclusive and coveted releases. 

Released annually and exclusive to the French alcohol retailer La Maison du Whisky, the Blanton’s LMDW range features rare whiskey pulled from a single barrel aged in Warehouse H at Buffalo Trace and produced in extremely limited quantities. 

Blanton’s LMDW 2023 River Edition honors the significant rivers flowing through Frankfort, Kentucky, and Paris, France. The eye-catching design features a bright blue illustrated ribbon of water on both the black gift box and bottle label, along with a silver holographic emblem paying homage to the iconic bridges over the Seine and Kentucky Rivers. Adorned with Blanton's classic gold wax and the collectible gold horse stopper, this edition is a visual and sensory delight.

As a Single Barrel bourbon, each bottle of the River Edition varies in proof, ranging from 100 proof to cask strength, depending on the unique profile of each barrel selected by Blanton's and La Maison du Whisky. Produced in extremely limited quantities, with each barrel yielding less than 250 bottles, the Blanton’s LMDW 2023 River Edition is a worthy addition to any whiskey investment portfolio.

It’s not every day you see a new Old Fashioned Copper Release, and this distilled 28 year old bourbon whiskey, bottled at 90-proof, is undoubtedly one of the most exclusive, limited releases of 2024 with just 63 bottles available worldwide.

This limited-edition bourbon commemorates the legacy of the O.F.C. Distillery, founded by the legendary Colonel E.H. Taylor Jr. in 1870, and now known as . This 1996 vintage is encased in a bespoke wooden box and housed in a hand-cut crystal decanter, each meticulously labeled with its distillation date.

The meticulous craftsmanship, combined with the bourbon’s rich history and superior aging process, ensures it not only delivers an unparalleled tasting experience but also promises substantial investment returns. The prestige and limited availability of this bourbon make it a highly desirable addition to any whiskey portfolio, highlighting its potential for significant appreciation in value.

is one of the most storied Scotch distilleries and producers of top-shelf whisky. The distillery puts out several limited releases per year. Whisky investors attempt to get their hands on these offerings via a ballot system. If you aren’t one of the lucky few to be offered a procurement, then it’s off to the races with the second and third-hand sellers.

is the third release in the prestigious series, following the highly coveted 'London' and 'New York’ editions. The series features single malt Scotch whiskies celebrating the food and culture from different locations throughout the world. This limited edition single malt celebrates the spirit of Mexico and is one of only 2,500 bottles released globally.

Another upcoming Macallan release to keep your eye out for is the Archival Folio 8 Series. is a limited edition collection of single malt Scotch whiskies, celebrating the advertisements that has defined The Macallan throughout the distillery’s storied history. Previous releases such as The Macallan Archival Folio Series 1 have an annualized return of 40.90% according to Whisky Returns. 

Renowned for producing the world’s best selling American whiskey, Jack Daniel’s Old No. 7, in recent years the iconic Tennessee distiller has begun releasing limited editions catering to more hardcore whiskey aficionados.

First launched in 2021, the Aged Series is among most highly coveted whiskeys ever released. Jack Daniels has released and limited edition expressions, which have sold out almost immediately after hitting the market, and this year they are expected to release their oldest expression yet with a 14 Year Old Tennessee Whiskey. 

Given the overwhelming demand for previous aged releases and the significance of this being the oldest Jack Daniel's in recent memory, investors can expect immense demand and substantial returns on this exceptional release.

If you're looking to diversify your whiskey portfolio, look no further than the allure of the Far East with . Suntory’s , renowned as Japan's oldest malt distillery, produces some of the world's most sought-after whiskies. 

The pinnacle of their range is . Having won several awards, including the World’s Best Single Malt Whisky in 2012, it stands as a testament to Suntory’s relentless pursuit of perfection, meticulous attention to detail, and commitment to quality.

For investors, its increasing rarity is key, with an annualized return of 19.05% since 2015, making it a masterpiece not just for its flavor, but for its investment potential.

Old Fitzgerald Bottled in Bond 25th Anniversary Bourbon is the latest gem in the prestigious , renowned for its bi-annual spring and fall releases. However, this edition stands out as a "Very Very Special" (VVS) release, an honor previously bestowed only twice in the line’s seven-year history.

This maroon-labeled, 13-year-old bourbon marks the 25th anniversary of Heaven Hill's acquisition of the historic Bernheim Distillery. Barreled in September 1999, just six months after the Bernheim acquisition, this 100-proof bourbon embodies a pivotal moment in the distillery's storied legacy.

With a limited run and a suggested retail price of $299.99, Old Fitzgerald Bottled in Bond 25th Anniversary Edition is a collector’s dream, offering a unique opportunity to own a piece of bourbon history. If you come across this unicorn bottle at its retail price, it's a must-buy for any serious whiskey investor.

The latest limited edition release in the highly collectible, annual , Wild Turkey Master’s Keep Triumph is the oldest age-stated rye whiskey ever released by the renowned Kentucky distiller.

Only the second rye whiskey to be released within the series, following in 2019, Triumph is aged for 10 years and bottled at 104-proof. Building upon the high standard set by Cornerstone and other Wild Turkey fan favorites such as and , Triumph serves as an evolution of the distillery's rye craftsmanship. 

The limited nature of the Master’s Keep series and the cult-like following of make each release in the series a great short to medium-term investment. Previous releases in the series such as , , , and appreciate in value significantly, with some releases now commanding a price more than double MSRP. With an MSRP of $275 for Triumph, expect this price to rise significantly on the secondary market. 

Originally released in 1994, is a highly-collectible gem from that goes beyond mere sipping to become a worthwhile investment. This award-winning whisky, crowned the World's Best Blended Whisky in 2017, is composed of a blend of single malt and grain whiskies, each aged for a minimum of 17 years and married in dual select casks. Bottled at 43% ABV, Hibiki 17 showcases Suntory's masterful blending and aging techniques. 

Discontinued in 2018 and hard to find outside Japan, it has become an exceptionally coveted acquisition for whisky lovers and investors alike. Notably, Hibiki 17 has seen an impressive annualized return of 17.13% since 2015, making it a promising asset for those seeking substantial returns due to its increasing rarity and esteemed reputation. 

*Please note, this is not financial advice. All returns data has been sourced from https://whiskyreturns.com/best-returns-whiskies-top-list-secondary-market/

The San Francisco World Spirits Competition, established in 2000, has long been a beacon of excellence in the spirits industry. Celebrating its 24th year in 2024, this prestigious event brings together an elite panel of judges who rigorously evaluate entries through blind tasting, ensuring impartiality and authenticity. With awards determined by unanimous or majority consensus, the competition's gold, double gold, and platinum medals are highly coveted, symbolizing the pinnacle of quality and craftsmanship. Recognized globally, the competition serves as a definitive guide for both connoisseurs and casual enthusiasts seeking the finest spirits the world has to offer.

In this article, we will delve into the results of the 2024 San Francisco World Spirits Competition, including the winners, the losers and what we learned from the latest edition of the prestigious competition. 

At the 2024 San Francisco World Spirits Competition, several beloved whiskies reaffirmed their esteemed reputations, earning double gold medals and demonstrating once again why they are revered for their taste and consistency. Among these, , , and shone particularly brightly.

Blanton's continued its legacy of excellence with three expressions receiving double gold medals: , , and . Each of these whiskies showcases the brand's commitment to quality, with Blanton's Original offering a rich, full-bodied profile, Blanton's Gold delivering enhanced complexity and depth, and Blanton's SFTB impressing with its powerful, uncut intensity.

Weller also stood out, with and both capturing double gold medals. Weller 12, known for its smooth, rich flavor and balanced sweetness, remains a favorite among bourbon enthusiasts. Meanwhile, Weller Full Proof offers a bolder, more robust experience, highlighting the brand's expertise in crafting high-proof whiskies that maintain exceptional smoothness and complexity.

E.H. Taylor continued its tradition of excellence with its and expressions both receiving double gold medals. The Single Barrel Bourbon is celebrated for its distinct character and depth, offering a unique taste profile with each barrel. The Small Batch Bourbon, on the other hand, provides a consistent, finely crafted bourbon experience, balancing rich caramel and vanilla notes with a hint of spice.

These old faithfuls exemplify why they remain beloved by whisky aficionados: their unwavering quality and exquisite flavors make them standouts year after year.

The notion that older bourbon always equates to superior quality was recently challenged at the 2024 San Francisco World Spirits Competition. In a surprising turn of events, received a prestigious double gold medal, outshining its counterpart, which earned a gold medal. This result has stunned bourbon enthusiasts, as the general consensus often holds that higher-aged bourbons boast better quality due to their prolonged maturation process and the complex flavors it can develop.

Eagle Rare 10's triumph over its elder sibling highlights an important aspect of bourbon appreciation: age is not the sole determinant of quality. While older bourbons can develop rich, nuanced profiles, they can also become overly oaky or lose some of the balance and vibrancy found in younger expressions. The 10-year-old's victory suggests that it struck a perfect balance, offering a harmonious blend of flavors that resonated more profoundly with the judges.

This outcome serves as a reminder to bourbon lovers that while age statements can provide an indication of a bourbon’s potential characteristics, they should not be the only factor considered when judging quality. Flavor complexity, balance, and personal preference play crucial roles in determining a bourbon's excellence, regardless of its age.

The San Francisco World Spirits Competition introduced a new category this year, spotlighting Single Barrel expressions and celebrating their unique character and craftsmanship. This inaugural category brought forth a wealth of remarkable whiskies, with several standout performers making waves.

Among the impressive lineup of expressions that competed in the Single Barrel category was our first ever single barrel bourbon, the . Crafted in collaboration with , ‘Raiders of the Lost Oak’ was awarded a Gold medal at the competition, marking a significant milestone for our brand. A playful nod to Indiana Jones, drawing inspiration from our first-ever advertisement, this barrel proof single barrel bourbon is a testament to our commitment to making hard-to-find whiskies easy to get. 

Other impressive entries in the single barrel category include , , and , all of which earned Double Gold Medals. 1792 Single Barrel impressed judges with its robust and complex flavor profile, while Henry McKenna's 10 Year Old Single Barrel captivated with its rich, full-bodied character and depth. Four Roses Single Barrel stood out with its balance and nuanced flavors, showcasing the meticulous craftsmanship that goes into each bottle.

The success of these single barrel whiskies at the competition underscores the growing appreciation for the distinct qualities that single barrel expressions bring to the table, each bottle offering a unique, unrepeatable experience for whiskey lovers.

This year several emerging distillers from around the globe showcased their prowess, challenging the traditional strongholds of whisky excellence—Scotland, the UK, Ireland, the USA, Canada, and Japan. Numerous whiskies from non-traditional whisky-producing countries received double gold medals, proving that exceptional whiskies are crafted far beyond the usual suspects.

Among the standout performers was from Australia. Demonstrating their expertise, Starward had an impressive 13 products awarded double gold. Noteworthy among these were the and , which captivated the judges with their innovative use of Australian wine barrels, resulting in rich, fruity profiles that offer a unique twist on classic whisky flavors.

Another emerging star is from Taiwan, which received double gold for seven of its whiskies. Kavalan’s Solist series, including the , , , , , as well as the T, exemplifies their commitment to quality and craftsmanship. Each expression showcases intricate layers of flavor, from the creamy vanilla notes of the ex-Bourbon cask to the rich, nutty tones of the Sherry casks.

These accolades underscore a global shift in the whisky landscape, highlighting that remarkable craftsmanship and innovation in whisky-making are not confined to traditional regions. Emerging distillers like Starward and Kavalan are setting new benchmarks, offering whisky enthusiasts exciting new flavors and perspectives from around the world.

Crafting the perfect bourbon isn't easy. Some call it an art form, others compare it to a tireless pursuit of engineering, but at the heart of every exceptional bourbon lies something common, a superior mash bill. In the rolling hills of Kentucky, distilleries blend grains to create signature mash bills that define their unique flavors. Join us on a journey as we venture through some of our favorite distilleries with our ultimate guide to Kentucky whiskey mash bills. Here we explore the craftsmanship behind some of the most renowned bourbons in the world and their secret recipes... the whiskey mash bill.

Every enthusiast knows that the mash bill is the blueprint for a bourbon's flavor profile. It's the carefully selected combination of grains - typically corn, rye, and malted barley - that sets each bourbon apart. In Kentucky, where bourbon is a way of life, distilleries take pride in their mash bills, each one a closely guarded secret passed down through generations. But some secrets aren't meant to be kept, and while a few of them will remain shrouded in mystery, we've done our best to pull the curtain back and deep dive into the details of some of KY's favorite whiskey-makers.

As one of the oldest distilleries in Kentucky, Buffalo Trace has perfected the art of bourbon making over centuries. Their distillates are known by 2 primary mash bills, featuring a higher percentage of rye and a low-rye, depending on which side of the scale a particular whiskey sits on.

The low-rye, which includes classics such as , , and , is believed to be composed of a mash bill of 10% rye, ~15% malted barley, and 75% corn, while the higher rye, known for , and single barrels, is 12-15% rye, 75% corn and 10-13% malted barley.

Of course, there is also the best-kept secret of their ‘wheated’ mash, which has produced cult classic whiskeys from the Weller line, though this is harder to ascertain, along with the pure rye mash bill that’s produced and vintages.

Nestled in the heart of horse country, stands as a testament to the rich heritage of Kentucky bourbon. With a mash bill consisting of 72% corn, 18% rye, and 10% malted barley, Woodford Reserve delivers a smooth and balanced flavor with hints of dried fruit and spice.

Their flagship bottle, , boasts an ABV of 45.2% (90.4-proof) and is a staple in any bourbon lover's collection. Look out for limited edition releases like the , which showcases innovative expressions crafted with precision and care. 

In the quaint town of Loretto, upholds a tradition of handcrafted bourbon that dates back to the 1950s. Their mash bill, known for its unique inclusion of red winter wheat, delivers a soft and mellow flavor that sets Maker's Mark apart and increases its drinkability exponentially.

With a mash bill of 70% corn, 16% red winter wheat, and 14% malted barley, embodies elegance in every sip. Look for their iconic red wax-sealed bottles, a hallmark of craftsmanship and quality that bourbon enthusiasts worldwide recognize and appreciate.

For those who prefer their bourbon with a bit of a kick, offers a bold flavor experience. With a higher rye content in their mash bill, Wild Turkey bourbons pack a punch that's both memorable and satisfying.

, featuring a mash bill of 75% corn, 13% rye, and 12% malted barley, boasts a robust flavor profile with notes of caramel and spice. Whether enjoyed neat or in cocktails, Wild Turkey's iconic taste leaves a lasting impression on discerning palates.

, one of the most iconic names in bourbon, boasts a mash bill that's steeped in tradition yet open to innovation. With a mash bill featuring a higher proportion of corn, Jim Beam bourbons offer a sweet and mellow flavor profile that's beloved by enthusiasts worldwide. They have two signature mashbills, a low-rye mash that sits at around 13% rye with 75% corn and 12% malted barley, and a high-rye mash where rye is closer to 27%.

The exact mash bill proportions are closely guarded secrets, but what's known is that Jim Beam's flagship bourbon, , delivers a smooth and approachable taste with notes of caramel and oak.

For those seeking a bit more complexity, expressions like and offer richer flavors and deeper complexity, making them perfect for savoring on special occasions.

has been crafting exceptional bourbon for nearly a century, and their mash bill reflects a commitment to quality and consistency.

With a higher rye content in their mash bill, Heaven Hill bourbons possess a bold and spicy flavor profile that's both distinctive and memorable. Perhaps Heaven Hill's most iconic brand, is an interesting insight into their bourbon-making, with the flagship Elijah Craig mash composed of 78% corn, 12% malted barley and 10% rye.

Bottles like and showcase the hallmark flavors of Heaven Hill, with rich caramel notes and a hint of peppery spice.

Keep an eye out for limited releases like , which offers connoisseurs a chance to experience rare and unique expressions crafted with unparalleled attention to detail.

may be a newcomer to the Kentucky bourbon scene, but their dedication to quality and innovation is evident in every bottle, and what’s interesting about their pursuit of quality in every bottle? Almost every line that emerges from Bardstown has a bespoke mashbill. Whether it’s the with a 36% high-rye base (51+% corn), or their , which combines multiple blends of different mashbills - e.g. is 58% (Corn 75% / Rye 21% / Malted Barley 4%), 12% (Corn 70% / Rye 18% / Malted Barley 12%) and 30% (Corn 78% / Rye 10% / Malted Barley 12%). The Fusion series, where Bardstown blends sourced bourbon with its own distillate, showcases the versatility of mash bills and the depth of their stores and reserves.

While you may be forgiven for thinking A. Smith Bowman has its own unique proprietary mashbill, a lot of its whiskey is sourced initially from Buffalo Trace and then goes through a final distillation process on-site in Virginia. As such, it is believed to share the same mashbill as Buffalo Trace’s 10% rye, ~15% malted barley, and 75% corn.

Their flagship expression, , showcases the distillery's commitment to quality and craftsmanship, with notes of honey, oak, and baking spices. For a truly exceptional experience, seek out limited releases like , which offer innovative expressions crafted with precision and care.

As the bourbon renaissance continues to flourish, distilleries in Kentucky are embracing innovation while honoring tradition. It's for this reason that the mashbill becomes so important, as a vessel for both pushing the boundaries of conventional whiskey-making, and paying homage to the heritage of whiskey. From small-batch releases to experimental mash bills, the future of Kentucky bourbon is as exciting as it is diverse.

Whether you're a seasoned connoisseur or just beginning your bourbon journey, exploring the world of Kentucky distillery mash bills is sure to ignite your passion for this timeless spirit.

In conclusion, Kentucky distillery mash bills are the foundation of exceptional bourbon, each one telling a unique story of craftsmanship and tradition. From Woodford Reserve's balanced elegance to Wild Turkey's bold flavor, the diversity of mash bills in Kentucky offers something for every bourbon lover to savor. So raise a glass to the spirit of Kentucky bourbon and embark on a journey of discovery through the ultimate guide to mash bills. Cheers!